What is Unsupervised Learning?


Unsupervised Learning is another type of machine learning model which does not have any supervisor or training data set to learn at that point, and thus how unsupervised learning works is the major question which arises. In this lesson we'll see what is unsupervised learning and applications of unsupervised learning algorithm.

What is Unsupervised Learning?

Unsupervised learning is a type of machine learning algorithm where the model is not provided with labeled data, unlike in supervised learning. In unsupervised learning, the model is given a set of data without any predefined target or output variable. The model then learns patterns and structures in the data without any specific guidance.

The goal of unsupervised learning is to identify interesting structures or patterns in the data that can provide insights or be used for further analysis.

Industry example of unsupervised Learning

An example of unsupervised learning in the industry is customer segmentation in marketing.

In this scenario, a company may have a large database of customer data, including demographics, transaction history, and online behavior. The company wants to identify different groups or segments of customers based on their behavior and characteristics, in order to tailor marketing campaigns to each group.

To achieve this, the company can use clustering algorithms, such as K-means clustering, to group similar customers together based on their features. The algorithm will identify patterns and similarities in the data and cluster customers with similar behaviors and characteristics together.

Once the customers are segmented into groups, the company can use this information to personalize marketing campaigns for each group, such as sending targeted email promotions or creating specific advertising messages. This can lead to higher engagement and conversion rates, as the marketing is tailored to each group's interests and needs.

Overall, customer segmentation using unsupervised learning can help companies better understand their customers and improve their marketing strategies to increase customer engagement and revenue.

Types of Unsupervised Learning

Unsupervised learning has a wide range of applications in various fields, including:

  • Clustering: grouping similar data points together based on their features
  • Dimensionality reduction: reducing the number of features in a dataset without losing important information
  • Anomaly detection: identifying unusual patterns or outliers in a dataset
  • Association rule learning: discovering relationships and correlations between different variables in a dataset
  • Density estimation: estimating the probability density function of a random variable based on observed data

Popular Unsupervised Learning Techniques

There are several popular techniques in unsupervised learning, including:

  • K-Means Clustering: a method of grouping similar data points together into k clusters based on their features
  • Principal Component Analysis (PCA): a technique for reducing the dimensionality of a dataset while preserving the most important information
  • Autoencoders: a neural network design utilized for unsupervised learning that learns to compress and remake data
  • Generative Adversarial Networks (GANs): a sort of unsupervised learning utilized for producing unused information samples that are comparative to the training information
  • Hierarchical Clustering: a strategy of gathering information focuses into a hierarchy of clusters, where each cluster contains subclusters


Unsupervised learning may be a effective procedure in machine learning that can offer assistance recognize hidden patterns and structures in information. It incorporates a wide extend of applications in different areas, counting clustering, dimensionality decrease, peculiarity discovery, affiliation run the show learning, and thickness estimation. A few prevalent unsupervised learning methods incorporate K-means clustering, PCA, autoencoders, GANs, and hierarchical clustering.

Key Takeaways

  1. Unsupervised learning may be a sort of machine learning where the model isn't provided with labeled information, and it learns patterns and structures within the information without any particular direction.
  2. The objective of unsupervised learning is to recognize curiously structures or designs within the information that can give bits of knowledge or be utilized for advance examination.
  3. Client division in showcasing is an illustration of unsupervised learning within the industry. The company can utilize clustering calculations to gather comparative clients together based on their highlights, and after that tailor showcasing campaigns to each bunch.
  4. Unsupervised learning has different applications, such as clustering, dimensionality decrease, inconsistency location, affiliation run the show learning, and thickness estimation.
  5. Prevalent unsupervised learning techniques include K-means clustering, PCA, autoencoders, GANs, and progressive clustering.


  1. What is unsupervised learning? 
    1. A type of machine learning where the model is given labeled data for training
    2. A type of machine learning where the model is given a set of data without any predefined target or output variable 
    3. A type of machine learning where the model is trained to predict future outcomes based on past data  
    4. A type of machine learning where the model is given both labeled and unlabeled data for training

Answer: b. A type of machine learning where the model is given a set of data without any predefined target or output variable.

  1. Which industry example is given for unsupervised learning in the lesson?  
    1. Sentiment analysis in social media  
    2. Predicting house prices based on features 
    3. Customer segmentation in marketing 
    4. Classifying images into different categories

Answer: c. Customer segmentation in marketing.

  1. What are some popular unsupervised learning techniques?  
    1. K-Means Clustering, PCA, Autoencoders, GANs, and Hierarchical Clustering  
    2. Random Forests, Decision Trees, Naive Bayes, SVM, and KNN  
    3. Linear Regression, Logistic Regression, Ridge Regression, Lasso Regression, and Elastic Net Regression 
    4. Gradient Descent, Stochastic Gradient Descent, Adam Optimization, Adagrad, and RMSProp

Answer: a. K-Means Clustering, PCA, Autoencoders, GANs, and Hierarchical Clustering.

Module 7: Unsupervised LearningWhat is Unsupervised Learning?

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