Web Development

The importance of AI in Web Development

Published: 12th April, 2023

Arpit Mehar

Content Developer Associate at almaBetter

Artificial Intelligence has had a massive impact on humankind for a very long time. It has become prominent in recent years, and humans are relying on AI more than ever.

The most popular and easy-to-understand example of AI is chatbots which are generally used as customer service agents. Traditionally, humans were employed as customer care executives and worked on resolving customers’ problems. However, it is humanly impossible to respond quickly 24*7. With AI chatbots, the queries are resolved promptly at any time of the day or night. Artificial intelligence boosts productivity and efficiency, and almost every sector utilizes this technology. Web Developers are also using AI to make their work easier and websites better and faster. In this blog, we will look at the importance of artificial intelligence in Web Development.

What is Artificial Intelligence?

Before we talk about the importance of AI in Web Development, let’s learn the fundamentals of artificial intelligence.

Artificial intelligence is a Computer Science component that allows computers to simulate human intelligence and perform various tasks. Computers use Natural Language Processing (NLP) and Machine Learning to execute this. Artificial intelligence is advancing every day, and it is sometimes impossible to distinguish between human and AI interactions in today’s world. A fascinating feature of artificial intelligence is that it is designed to adapt and learn human inputs and behavior to solve various problems. Furthermore, Machine Learning helps AI systems enhance their performance without receiving new instructions from the developers.

Artificial intelligence is also used to provide personalized ads on social media platforms by learning from user data and interacting with it.

Benefits of developing websites using artificial intelligence

As mentioned above, artificial intelligence can help develop better, faster, and safer websites. Let’s look at the best ways to implement artificial intelligence:

  • Enhanced User Experience

Artificial intelligence can acclimate to website user preferences and assemble content according to their taste. As a result, web developers can integrate this element into their websites to monitor and improve every user’s experience. Another great advantage of implementing AI into websites, mainly social media networks, is that it suggests people and pages to users. It drastically improves their experience and helps them to stay engaged on the website.

  • Better Search Results

Almost every well-designed website has a search feature that allows users to find the required information. Web Developers utilize artificial intelligence to make websites display search results relevant to what the user is looking for. Different users might enter the same search query, but the results may be different according to the data gathered by the AI system about the user. For example, the data can be location, interests, and age.

  • Efficacious Website Building

Website building is tiresome, especially if you have to build it from scratch. However, artificial intelligence can make this process sustainable. The backend of a website requires several lines of code and periodic adjustments. Developers can use AI-based software to scan the page during the building process to detect bugs and errors. This method helps optimize the websites for different devices; phones, desktops, tablets, etc.

  • Enhanced Communication

Websites have different layouts, and sometimes it is difficult for users to browse the website and reach the page or service they are looking for. Chatbots, designed through artificial intelligence, help users with this issue. Chatbots can also act as customer service agents and assist multiple customers without delay. Moreover, with machine learning, chatbots can improve their communication with website visitors over time.


Artificial intelligence has drastically improved the process of Web Development and has created prominent business opportunities that would not have otherwise been possible. Web Developers in every organization leverage this technology to build a user-friendly website while regularly optimizing the backend requirements. If you aspire to be a Web Developer and design a website using AI, check out AlmaBetter’s Full Stack Web Development program. The program offers a robust curriculum designed to perfection by the combined knowledge and experience of Polygon and AlmaBetter.

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